Something you don't see often enough from law firms - especially when it comes to less important gossip-type stories - is a sense of humour.
In July, Roll on Friday reported that Allen & Overy was attempting to register the term 'Brexit Law' as a trade mark. Today it revealed that the bid had "quietly" been dropped.
As you'll see below, rather than a terse 'no comment' or dull legalistic explanation, the firm offered something a bit more fun.
What a good idea. I'm sure it made the reporter happy and better disposed towards the firm, while A&O comes out of the story as a firm prepared to laugh at itself.
It obviously doesn't work for every story, but it wouldn't do law firms any harm if they loosened up a little from time to time in their communications.
In a very generous statement a spokeswoman for A&O said "I can confirm that we have indeed withdrawn our application. We expect there will be some disappointment at this news. To soften the blow we have plenty of A&O Brexit Law memorabilia to offer – mugs, pencil sharpeners one or two commemorative wall calendars – to those who’d like to keep the dream alive."