Something you don't see often enough from law firms - especially when it comes to less important gossip-type stories - is a sense of humour.

In July, Roll on Friday reported that Allen & Overy was attempting to register the term 'Brexit Law' as a trade mark. Today it revealed that the bid had "quietly" been dropped.

As you'll see below, rather than a terse 'no comment' or dull legalistic explanation, the firm offered something a bit more fun. 

What a good idea. I'm sure it made the reporter happy and better disposed towards the firm, while A&O comes out of the story as a firm prepared to laugh at itself.

It obviously doesn't work for every story, but it wouldn't do law firms any harm if they loosened up a little from time to time in their communications.