As soon as the EU Referendum date was set, social media went wild with statements from those who were 'in' and those who were 'out', so much so that I had to 'unfollow' some Twitter accounts.
News headlines have been full of surveys, letters and views on both sides of the argument. But it was John Longworth, the former director general of the British Chambers of Commerce, who generated the most headlines with his opinion that the UK's future long-term prospects could be brighter outside the EU.
The problem was he was speaking in a personal capacity but in a public forum while representing a referendum-neutral organisation. He learned the hard way about the importance of toeing the party line and resigned from his leadership role soon after being suspended by the organisation he represented.
A recent BCC member survey found that 60 per cent would vote to stay in the EU, while only 30 per cent would vote 'out' camp, and 10 per cent undecided. The organisation said it would stay neutral on the referendum.
The Brexit debate will continue and many organisations and individuals across the UK will come out in favour of or against leaving the EU.
Many CEOs, DGs and managing partners will be briefed to toe their organisation's line in any public forums even if it is against their own personal views. It will be in their own interests to follow their briefing as their jobs could depend upon it.
In Mr Longworth's own words some will "undoubtedly (face) a tough choice. You might say, a choice between the devil and the deep blue sea.”
“As the British Chambers of Commerce, we have declared that we will not campaign, but that we will survey member companies, report their views, and inform the debate… “Nonetheless, the people of our country now face a choice, between staying in what is essentially an unreformed European Union, with the Eurozone moving off in another direction and with Britain sitting on the margins, or leaving the European Union, with all the near-term uncertainty and disruption that this will cause. “Undoubtedly a tough choice. You might say, a choice between the devil and the deep blue sea.”