Just over a week after the announcement that the Independent newspaper will cease print editions, comes the news that the first new British newspaper for 30 years is to be launched. When one door shuts, another door opens.
The title, New Day, from Trinity Mirror launches on 29 February and is aimed at the time poor, who have only 30 minutes to digest their news.
This announcement certainly goes against the current mood music in media circles, with most media outlets scaling down their print outputs in favour of more digital content. Take for example, the revamped the Lawyer which has pretty much done away with news in print in favour of an in-depth features-led weekly magazine and all news online approach, supported by daily and weekly news bulletins and breaking news alerts.
What’s even more interesting is that New Day will have a presence on social media but no website of its own.
This is an interesting experiment by the owners of the Daily Mirror and could pave the way for a new media format. We’ve already seen the Independent’s sister newspaper, the i, outshine its big brother by continuing in print. Maybe bite-size print news will keep the presses running after all. Its editor Alison Philips certainly seems confident.
Ms Phillips said: "Whilst we have continued to put newspapers out in a fairly similar way for 100 years, there has been a massive nuclear bomb gone off in the media world with the advent of the internet, and we have created a newspaper which reflects that and understands that. "So, whilst now there is a breaking story and people have got news alerts on their phones all the time, what they quite often want is a ruthless edit of the day - this is what they need to know." She added: "Most people, and we have spoken to thousands of readers over the last year or so, they only want 30 minutes, they only have 30 minutes, everyone is time poor nowadays."